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SWINDON Senses a Bright Future

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Wootton Bassett May-2015 – There’s something of a metamorphosis going on at SWINDON Silicon Systems, the leader in high quality, high performance automotive and industrial mixed signal ASICs. Late last year, SWINDON was acquired, as part of the Schrader International Group, by Sensata Technologies. Sensata is a $2.4bn global business employing more than 17,000 people, headquartered in Almelo, The Netherlands, and one of the MEMS Industry Group’s top 30 companies.

The acquisition coincides with two other changes: a long planned move, driven by growth, to larger premises in Royal Wootton Bassett and the retirement of Managing Director Geoff Hall. The new Managing Director is Jerry Loraine who brings over twenty five years’ experience in the semiconductor industry, during which he has driven creative teams to deliver ICs and complete products into high volume emerging markets, such as Wi-Fi in portable equipment, low power global positioning and OTT wireless video.

SWINDON is probably best known as the company whose ASICs are the core technology for Schrader’s market leading Tyre Pressure Monitoring Systems (TPMS), but Jerry sees a much wider portfolio for the company. “This is a fantastic opportunity which will allow us to build on our thirty-five years in ASIC design”, he says. “TPMS, in which we are global leaders, is set to expand massively when China makes it mandatory. Being part of Sensata will also open up new markets for our ASICs. It means that not only can we develop further our automotive pressure sensing expertise, we can also transfer our knowledge and experience of MEMS sensors and micro-power solutions into wider applications such as factory automation, HVAC, industrial process control and remote sensing. The future for SWINDON looks very good indeed.”

About the company

SWINDON Silicon Systems (SWINDON), the leader in high quality, high performance mixed signal ASICs (Application Specific Integrated Circuits), part of Sensata Technologies, one of the world’s leading suppliers of sensing, electrical protection, control and power management solutions, has over 35 years of experience in the design, production test and supply of ASICS.  SWINDON’s UK-based design team has developed ultra-low power, high performance ASICs for the automotive and industrial markets, resulting in becoming the global leader and foremost supplier of ASICs into the Tyre Pressure Monitoring System (TPMS) segment. With leading in-house design and production test teams, in partnership with specialist foundries, SWINDON’s business  is to provide customers with a competitive advantage, both technical and commercial, and supply the highest quality ASIC for the lifetime of their product.

Contact:
Richard Mount, Director of Sales & Marketing
Tel: +44 (0) 1793 649 417
Email: richard.mount@swindonsilicon.co.uk

The post SWINDON Senses a Bright Future appeared first on Swindon Main Site.


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